Ardis Storm-Mathisen

Image of Ardis Storm-Mathisen
Norwegian version of this page
Phone +47-22858721
Visiting address Gaustadalléen 30 None 0373 OSLO
Postal address Postboks 1040 Blindern 0315 OSLO

Academic interests

  • Children and youth
  • Peer socialisation
  • Gender
  • Body
  • Identity
  • Familiy
  • Everyday life
  • Practices/praxis
  • New media
  • Internet of things
  • Consumption
  • Marketing
  • Practice theory
  • Media theory
  • Cultural studies
  • Research methods


Ardis Storm-Mathisen, holds a PhD in Sociology from the University of Oslo and is senior researcher at the National Institute of Consumer Research (SIFO) From 1.6.2015 to 31.5.2018 she is appointed half time at the Centre for Gender Research on the project: New media in a changing Africa (Fripro, Norges forskningsråd) This multi-disciplinary comparative project – involving nine researchers and seven institutions in five countries (funded by The Research Council of Norway, FRIPRO) – focusses on Africa with an aim to generate insight into the links between economic growth and the ICT revolution that has taken place. The project compares how media are actually used by people in different social, political and economic environments with a particular focus on how the development has affected social life and gender relations.

Besides working as researcher in the New Media in a Changing Africa prosjektet at Centre for Gender Research Ardis Storm-Mathisen is currently co-editing a book on Marketing and Consumer interests (Universitetsforlaget), leading a research project on how Norwegian households handle and are prepared for electricity and ICT outages (Homerisk, Samrisk II), doing research in a project on consumers and the Internet of Things (RFID in society, verdikt), and involved in a book project on Sustainable consumption (Novus) as well as several smaller research projects on the digital everyday life of consumers.

Her early work was much about the everyday practices of children, youth and families (within home and in relation to peers and other contexts) with a particular focus on communication, buying pressure, commersialisation and how clothing, the body and looks is used and interpreted in indentitywork. The last 10 years she has concentrated on how new media and digital technology is handled, understood and affecting everyday life and relations (i.e. research projects such as Contextualising adolescents e-gaming, Gendering ICT and Children & tablets, Homerisk). She has also worked with these such as digital inclusion/exclusion and marketing. Her research interests -  inspired by writings of late Wittgenstein and what can be called non-media-centric media studies and non-gender-centred gender studies – lies in developing methods and perspectives to grasp practices (beyond the linguistic) in the language-games and actor-networks they are parts of (i.e. the projects Homerisk. She works with both quantitative and qualitative data, but with a methodological emphasis on interviews, participant observation and ethnographic fieldwork and documentation through sound, photo and video.

Courses taught

  •  2014 & 2013:  Tutoring seminars x 3 (Master level). Research method and design (SSF4100), Oslo University College, Department of Social Work, Child Welfare and Social Policy.
  • 2012: Course lecturer (Ph.d  level). Grounded Theory and other qualitative methods of analysis  - a language-game analysis inspired by Wittgenstein (with Charmas, Album, Haldar and Helle-Valle). Oslo University College , Department of Social Work.
  • 2010: Seminar leader . KULKOM 3090 Bachelor thesis. University of Oslo.
  • 2007- 2011: Seminar leader SOS2500/3500 - Kulturanalyse, diskurs og semiotikk - et sosiologisk perspektiv (bachelor level. University of Oslo,  Institute of Social Geography and Sociology
  • 2007: Course lecturer (bachelor level). University of Oslo. Department of Social Anthropology. SOSANT2350- Ting, tegn og trender.


  • Senior researcher 50% Centre for gender studies, University of Oslo, project “New Media in a changing Africa”, Fripro, NFR, 2015-2018.
  • Senior researcher. National Institute for Consumer Research (SIFO), Research unit on Consumer Culture, various projects on digital media (see below) 2008-dd.
  • Ph. D. Department of Sociology and Human Geography, University of Oslo. (Dissertation: “Contextualized meaning. A discourse analysis of young people’s clothing and identities”). 2008
  • Researcher, National Institute of Consumer Research (SIFO) 2006-8. Projects i.e.“Aestetic Ideals” (NFR funded) and “The Political Engagement of Youth on the Internet”  (funded by RAM).
  • Stipendiat. National Institute of Consumer Research (SIFO).  Ph. D project ”Symbolic consumption and identity work in transition from ”child” to “teenager”, funded by NFR. 1999-2006.
  • Research fellow. National Institute for Consumer Research (SIFO). Research project “Youth and buying pressure”, funded by NFR . 1997-99
  • Consultant and coordinator of Local Development Initiative projects in preschools and family preschools. Section for Children and families. County Governor of Oslo and Akershus (Fylkesmannen i Oslo og Akershus). 1995- 97
  • Cand.polit. Department of Sociology, University of Oslo. Thesis: ”Walkers, non-talkers. A sociological study on peer interaction among toddlers”. 1995    
  • Erasmus Grant/Programme on Children’s Rights, University of Ghent,  Belgium. 1994
  • Erasmus Grant/ Ecole des hautes études en sciences sociales, Paris, France, 1993
  • Stageaire/internship/Erasmus Grant. UNESCO. Department of Education. The Young Child and the Family environment Unit/EHESS, Paris, France.  Fall 1993.  
  • Head of preschool/preschool teacher. Langtoppen, Skøyen and Grønland barnehage, Oslo. 1990-93.
  • Preschool Teacher Education. Barnevernsakademiet i Oslo, 1990.

Positions held

  • 2015 Expert Committee member HIOA post doc appointment New media in a changing Africa
  • 2014 -2015  SIFO board – employee representative (substitute)
  • 2009 Adjudication committee member (Ph.D level).  University of Oslo, Faculty of Psychology.
  • 2006-2008 The Norwegian Association of Researchers, local leader SIFO.


  • Jo Helle-Valle, HIOA; Wendy Willems London School of Economics; Katrien Pype University of Birmingham; M. Mogalakwe and colleagues, University of Botswana in addition to researchers at University of Cape Town SA, Berkley USA on the project New Media in a Changing Africa and a reference group of researchers from IMK, Department of Social Anthropology UIO, RUC & RMIT.
  • Bente Evjemo, Telenor, on the project NFC in society.
  • Even Landseng BI; Frode Alfnes NMBU; Terje Rasmussen IMK UIO; Runar Døving Markeshøyskolen og Universitetsforlaget on book on marketing and consumer interests.
  • Professor Terhi-Anna Wilska, University of Jyvaskyla and other european researchers on an application to Horizon 2020.
  • Jonas Linderot, University of Gothenburg & Ole Christensen, UCC Professionshøjskolen Denmark in the project Gendering ICT.
  • Bronwyn Davies, Ann Phoenix University of London & Lydia Plowman University of Stirling and researchers from Volda University college on application to the Norwegian Research Council on gender and ICT in preschools.
  • Marit Haldar, HIOA, Department of Social work and Dag Album, ISS, UIO on Ph.D course on methods and analysis HIOA.
  • ESA, Consumption network.
  • Trygg bruk nettverket, medietilsynet.
  • Internet of Things nettverket
Tags: Sociology, Gender, Global South, Children, Youth, Family, Body, Cultural studies


  • Storm-Mathisen, Ardis (2016). Grasping children’s media practices — theoretical and methodological challenges . Journal of Children and Media.  ISSN 1748-2798.  10(1), s 81- 89 . doi: 10.1080/17482798.2015.1121888
  • Storm-Mathisen, Ardis & Slettemeås, Dag (2016). Dematerialisering gjennom digitalisering og teknologisk konvergens?, I: Gunnar Vittersø; Anita Borch; Kirsi Maria Laitala & Pål Strandbakken (red.),  Forbruk og det grønne skiftet.  Novus Forlag.  ISBN 978-82-7099-853-1.  9.  s 159 - 184
  • Storm-Mathisen, Ardis (2014). RFID in toll/ticketing – a user centric approach . Info.  ISSN 1463-6697.  16(6), s 60- 73 . doi: 10.1108/info-07-2014-0029
  • Storm-Mathisen, Ardis & Helle-Valle, Jo (2014). IKT-bruk i skolen og familien - en praksisteoretisk studie av kjønn . Tidsskrift for kjønnsforskning.  ISSN 0809-6341.  38(2), s 149- 167 Full text in Research Archive
  • Storm-Mathisen, Ardis (2013). Making sense of clothing, making sense of identity - A radical practice perspective on data form a study of Norwegian teens, In Lena Hansson; Ulrika Holmberg & Helene Brembeck (ed.),  Making Sense of Consumption. Selections from the 2nd Nordic Conference on Consumer Research 2012.  Centre for Consumer Science, School of Business, Economics and Law at University of Gothenburg.  ISBN 978-91-974642-6-0.  3.  s 55 - 72
  • Storm-Mathisen, Ardis (2012). Samtaleintervjuet som diskurs : eksempler fra individuelle intervjuer og smågruppeintervjuer med unge tenåringer, I: Elisabeth Backe-Hansen & Ivar Frønes (red.),  Metoder og perspektiver i barne- og ungdomsforskning.  Gyldendal Akademisk.  ISBN 978-82-05-42087-8.  Kapittel 4.  s 75 - 94
  • Storm-Mathisen, Ardis (2011). Klær og identitet - om balanseringen av "det ytre" og "indre" i unge tenåringers selvpresentasjoner , I: Gun Roos & Mari Rysst (red.),  Skjønnhet og helse : det ytre og indre.  Statens institutt for forbruksforskning.  Kapittel 7.  s 55 - 63
  • Storm-Mathisen, Ardis (2010). Identitets- og individualitetsforming sett fra et praksisperspektiv : kunnskapsforslag fra en undersøkelse om ungdom og klær . Sosiologisk Tidsskrift.  ISSN 0804-0486.  18(4), s 307- 331
  • Storm-Mathisen, Ardis & Brusdal, Ragnhild (2009). Fy skam deg! Betraktninger rundt kritikken av unge kvinners forbruk, I: Kristin Asdal & Eivind Jacobsen (red.),  Forbrukerens ansvar.  Cappelen Damm Akademisk.  ISBN 978-82-02-30639-7.  2.  s 53 - 82
  • Helle-Valle, Jo Helge & Storm-Mathisen, Ardis (2008). Playing Computer Games in the Family Context . Human IT.  ISSN 1402-1501.  9(3)
  • Storm-Mathisen, Ardis & Helle-Valle, Jo Helge (2008). Media, Identity and Methodology. Reflections on Practice and Discourse, In Ingegerd Rydin & Ulrika Sjöberg (ed.),  Mediated crossroads. Identity, youth culture and ethnicity. Theoretical and methodological challenges.  Nordicom.  ISBN 978-91-89471-65-8.  3.  s 55 - 73
  • Storm-Mathisen, Ardis (2006). Versjoner av kjøpepress Retoriske mønstre i hvordan avistekster og unge tenåringer beskriver "kjøpepress" . Barn.  ISSN 0800-1669.  (4), s 11- 30
  • Storm-Mathisen, Ardis & Klepp, Ingun Grimstad (2006). Young Fashion and Adult Style How Teenage Girls and Grown Women Acccount for the Impact of Style and Fashion on Their Personal Clothing Practices. Ethnologia Scandinavica.  ISSN 0348-9698.  36, s 91- 106
  • Klepp, Ingun Grimstad & Storm-Mathisen, Ardis (2005). Reading Fashion as Age. Teenage Girls and Grown Womens Accounts of Clothing as Body and Social Status. Fashion Theory.  ISSN 1362-704X.  9(3), s 323- 342
  • Amilien, Virginie E J; Storm-Mathisen, Ardis & Bugge, Annechen Bahr (2003). De kjøper, altså er de? Et innlegg i debatten om forbrukersamfunnet. Tidsskrift for kulturforskning.  ISSN 1502-7473.  2(1), s 55- 60
  • Storm-Mathisen, Ardis (1995). Refleksjoner på reisen fra den 'gamle' til den 'nye' barnehagen.. Barnehagefolk.  ISSN 1500-6905.  (3), s 94- 98
  • Storm-Mathisen, Ardis (1994). Gjennom videoøyet.. Barnehagefolk.  ISSN 1500-6905.  (3), s 94- 98

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Published Aug. 24, 2015 12:23 PM - Last modified July 7, 2016 3:17 PM